International Business Essay Example | Topics and Well Written Essays - 500 words - 18

International Business - Essay Example However, the company realized the fact that China would be one of the largest markets in near future. Hence, in 2006 it decided to set up a different home page in Chinese. The site is controlled and maintained by the Chinese employees who work in the company’s Shanghai and Beijing offices. The main challenge that Google faced was to meet up its users’ expectation while not violating the Chinese government’s rules regarding the content of politically sensitive issues. Google has been famous for providing all the relevant search results irrespective of the nature of the subject of search. As a result, when the company started its full-fledged operation in China, users expected that they could access to more information. However, Google had to abide by the Chinese rule and hence declared that the company would enable Chinese users to access â€Å"the greatest amount of information possible† (Henninger, 2006). The company was unable to provide the best informa tion regarding subjects like democratic reform, Falun Gong movement, Taiwanese independence and Tiananmen Square massacre. As a consequence, several experts especially the human rights activists showed their protest against the company. Google tried to manage the situation by saying that it is actually better to provide limited information rather than provide nothing. This was, though, not in alignment with the Google’s ethical values, but the company had to compromise in order to manage the legal challenges from the Chinese government. In this case of Google, Chinese government is the host government which has played significant role in limiting Google’s ability to provide information to its Chinese users. Chinese government has strong policy regarding the nature of information that is to be revealed to the people of the country. It has been very cautious so that the common Chinese people cannot gain insight into the